SH Design Studio

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510 Dream Annual Dinner Visual Design

A Taiwan local chain fashion brand, specilize in providing female underwears and sportwears.

Date

Feb 2024

Client

510 Dream, A TW local NGO

Tools

Photoshop, Figma

Background

510 Organization is a Taiwan Local non-profit organization, focus on supporting other small-to-medium size Ngos. They provide various services that an ngo might need, such as accounting, fund raising, volunteer recruitment...etc. And I was invited to design the major visual design for their annual dinner in 2024.

Concept Development

The design direction I received was "Restart", "Bright Future", and "Space Elements". They would like to emphasize the hope after the end of Covid-19 which has shut down many social services. Therefore, I started to look for some historical moments in space technology that bring hope and future.

Developing the shape and symbol from the landing spots of Apollo Lunar

After deciding the symbolic shape, I furthur develop and delagate meanings for design with three stages: "Landing Spot", "Highs & Lows", "Climbing Up". They representing the assemble of Small-Medium Ngo, then together endure the Covid-19 and recover with a brighter future.

Future development on the synbol with detailed explanations

Referring to colors, I think of the traffic lights. It is the moment when the yellow transit to the green, supporting the idea of restart and future. Meanwhile, to stay cohesive with the "moon-landing historical event", I want to create something with 1st person point of view inside a spaceship, creating the moment they see lights shine behind daarkness.

Final Display

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